Topic: Capstone Project Part I: Strategy Development


Style: APA

Pages: 5 Pages

spacing: Double

Pages: 5 Pages

Selecting your Organization for the Capstone Project (my organization is WELLSFARGO)

REMINDER: This entire project is to be written and presented in the first-person as the CEO.

As the incoming Chief Executive Officer (reporting directly to the Board of Directors), you are responsible for strategic planning; the alignment of people, processes and resources to your long term vision.

Through this project you will apply what you have learned in the MBA program to a real-world situation. Your task is to convince your board that you have a credible plan that will not only improve the organization’s performance over the next year, but position the company for significant long-term growth that will allow it to move ahead of the competition.

Successful completion of the project will demonstrate your ability to analyze, interpret, synthesize, and communicate with a “CEO mindset.”

Please format as follows:

a. Clear Title (a separate title page is optional, but advised for longer submissions)

b. Executive summary as the opening paragraph

c. Use headings and subheadings to help the reader more easily understand how information relates to other parts of your submission

d. Include reference page and addenda of supporting documentation (as needed)



 Capstone Project Part I: Strategy Development

Leveraging Jack’s 5-Step Strategy Framework, conduct an analysis of the competitive landscape leading to the identification of a "game changing winning move" that will take your organization forward and beat the competition. As a reminder, those steps are organized into questions as follows:


1. What Does the Playing Field Look Like?

a. Who are our competitors in this business, large and small, new and old?

b. Who has what share globally, and in each market? Where do we fit in?

c. What are the characteristics of this business? Is it a commodity, high value, or somewhere in between? Is it long cycle or short? Where is it on the growth curve? What are the drivers of profitability?

d. What are the strengths and weaknesses of each competitor? How good are their products? How much does each one spend on R&D? How big is each sales force? How performance-driven is each culture?

e. Who are this business's main customers, and how do they buy?


2. What has Competition Been Up To?

a. What has each competitor done in the past year to change the playing field?

b. Has anyone introduced game-changing products, new technologies, or distribution channels?

c. Are there any new entrants, and what have they been up to in the past year?

3. What Have We Been Up To?

a. What have we done in the past year to change the playing field?

b. Have we bought a company, introduced a new product, stolen a competitor's key salesperson, or licensed a new technology from a startup?

c. Have we lost any competitive advantages that we once had (such as a great salesperson, a special product, a proprietary technology, etc.)?

4. What Could be Coming Around the Corner that Could Upset Everything?

a. What scares me most in the year ahead—what are one or two things a competitor could do to nail us?

b. What new products or technologies could our competitors launch that might change the game?

c. What M&A deals would knock us off our feet?

5. What's Our Winning Move?

a. What can we do to change the playing field—is it an acquisition, a new product, globalization?

b. What can we do to make customers stick to us more than ever before and be more loyal to us than to anyone else?





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